UPGRADING VISIBILITY: AN SEO STRATEGY IN NEED OF A BOOST | CYBERJAMMIES

Upgrading visibility: an SEO strategy in need of a boost.

Through conducting a thorough audit of Cyberjammies’ Core SEO, we identified that there were significant areas for improvement on the existing web pages, which would improve the website’s organic search rankings and customer click through rates. This would not require any additional web development or major restructuring of the website, this was all best-practice SEO principles.

This included having unique, but optimised meta titles and descriptions for each page, and removing any internal links that led to 404 pages.

Our mission revolved around getting Cyberjammies to organically appear on Google’s first page of search results for as many search terms as possible, starting with the 143 that we had identified as being key to the brand’s success.

When we first set out on this journey with Cyberjammies, they were only appearing on page one of google for five of these 143 search results, with the majority of their rankings appearing on pages seven, eight, and nine. However, 6 months later, having employed and built upon foundational SEO best practice, their rankings have significantly improved, now sitting mainly within the first four pages of Google search results, with 94 of their rankings for key search terms having improved.

However, we weren’t content with stopping there, as we had built positive momentum for Cyberjammies’ rankings, we wanted to focus on technical SEO next.

Beyond the results often being owned by household brands, there is a reason that web pages appear as the number one organic search result for broad sweeping search terms such as “appliances” or “furniture.”

These successful pages are typically wide sweeping landing pages that contain links out to different product categories, contain customer reviews, and link out to relevant blog content too. 

With all of the foundations laid, the restructuring of existing landing pages would further build upon this newfound success in organic search results. Having implemented the above strategy across a number of collection pages, the path towards improving Cyberjammies SEO even further had been mapped out.

Of course, the customer’s experience once they actually reach the page has to be perfected too. And so, us working in close collaboration with the brand as web developers allowed us to double down on their SEO success.