ECOMMERCE MARKETING AGENCY

MAKING THE DATA-DRIVEN DECISIONS THAT EMPOWER ECOMMERCE BUSINESSES TO GROW STRATEGICALLY AND SUSTAINABLY.

£7.3M

MEDIA SPEND iN 2025

9.8

AVERAGE NPS SCORE

10

DEDICATED TEAM MEMBERS

PROVEN CAMPAIGNS, PINPOINT MESSAGING, AND CRYSTAL-CLEAR REPORTING ALL BACKED BY THE NUMBERS THAT ACTUALLY POWER YOUR BUSINESS.

Nothing in ecommerce exists in isolation, and nowhere is that more true than in the world of ecommerce marketing. 

Your online store and your brand play a huge part in the success of your marketing, and our ecommerce marketing agency team is made up of experts who understand their importance too.

Everything we do is backed by data. We know how to get under the hood of your business and understand how it operates - not just boost your ROAS.

A full-funnel ecommerce marketing strategy means that you aren’t just getting a consistent flow of customers through the door, but that you invite them to come back again and again. Building you consistent business that you can rely on. 

We’ve got a proven track record of delivering holistic results for ecommerce brands. Our services include SEO, paid media, content marketing, CRO, and intelligent analytics for brands of all shapes and sizes. Let us do the same for you.

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FOUNDED BY RETAILERS FOR RETAILERS

FOUNDED BY RETAILERS FOR RETAILERS

FOUNDED BY RETAILERS FOR RETAILERS

FOUNDED BY RETAILERS FOR RETAILERS

OUR ECOMMERCE MARKETING SERVICES

PERFORMANCE MARKETING

Our approach to performance marketing is integrated within the ecommerce lifecycle. Our full funnel approach means every touchpoint lands in front of a customer at the right place and the right time. Our tried and tested Meta, Google, and TikTok ad strategies drive conversions and help ecommerce businesses achieve their goals.

PAID SOCIAL

Attention capturing, flexible, and infinitely scalable. Paid social campaigns are the driving force behind the leading brands in the ecommerce industry

PAID SEARCH

High octane and forever evolving as the landscape changes. From search campaigns to shopping campaigns our paid search offering boosts visibility and drives revenue for your ecommerce business.

SEO

SEO is the most tried and trusted method to getting your brand in front of potential customers. Our SEO strategies drive sustainable, organic growth - getting your name out there without you having to pay the price.

CRM & EMAIL

Whether it’s reducing abandoned carts or amplifying your message, our status as Klaviyo Gold partners means we know how to get the most out of your communications with your email subscribers.

LOYALTY MARKETING

Getting customers to the checkout should not be your end goal. If a customer has purchased once, they have the ability to become a loyal, repeat customer for your business. Loyalty marketing can consistently drive you revenue, at no extra cost.

GROSS DEMAND PLAN

Knowledge is power. Get some. The Gross Demand Plan™ is a retail management tool designed to take the guesswork out of growth by linking key ecommerce metrics with financial planning.

Ecommerce marketing campaign visuals
Ecommerce marketing campaign visuals
Ecommerce marketing campaign visuals
Ecommerce marketing campaign visuals
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WHY MARKET YOUR BUSINESS WITH CAKE?

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DRIVEN BY DATA

We take the guesswork out of growth. Every metric we value connects directly to profitability, ensuring the results we chase are the results that actually scale your brand. No vanity wins, just sustainable growth backed by real numbers.

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WE CAN FLEX TO SUIT YOUR NEEDS

We’re on the pulse. We stay on top of the trends and algorithm changes to support your growth year-round. With a team as multi-disciplinary as ours, regardless of what needs to be done to get in front of your potential customers, we adapt our offering to suit your goals and navigate the ever-changing ecommerce marketing landscape.

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ECOMMERCE-FIRST MENTALITY

We look beyond channels, instead focusing on your entire ecommerce ecosystem. We look at your inventory, user journey, and more. Because great ecommerce marketing means nothing if your store isn't converting. We know exactly what needs to be done to make sure every aspect of your business works.

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WE'VE GOT ALL OF THE TOOLS YOU NEED

For ecommerce marketing to be at its most effective, it requires seamless execution across all channels. That’s why our ecommerce marketing experts, designers, copywriters, and developers collaborate daily. There’s zero friction between strategy and execution, making sure your ecommerce marketing strategy clears all hurdles.

LATEST PROJECTS

VIEW CASE STUDIES

A SHOPIFY REFRESH

High Dive

HIGH DIVE APPAREL

BUILDING HYPE THROUGH META ADS

PERFORMANCE MARKETING

WESN Goods

OVERCOMING SHOPIFY'S VARIANT LIMIT

SHOPIFY MIGRATION

Lifting Equipment Store UK

VIEW CASE STUDIES

OUR SUCCESS STORIES

Whether it’s effectively scaling performance marketing spend, building an ecommerce mobile app, or building Shopify Plus sites built for the future - fashion brand P&Co has trusted Cake Agency as their ecommerce partner since 2019.

Service Length

7

+ YEARS

ECOMMERCE CONSULTANCY

SHOPIFY DEVELOPMENT

MOBILE APP

PAID ADVERTISING

From SEO strategy and paid social media to brand positioning and ecommerce consultancy, Killstar has trusted Cake Agency as their ecommerce partner since 2024.

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Service Length

1

+ YEARS

ECOMMERCE CONSULTANCY

PAID ADVERTISING

SHOPIFY DEVELOPMENT

Email marketing, paid social media, and Shopify Plus website development. Founded in the West Midlands just like us, it’s a joy to be LUKE 1977’s trusted ecommerce partner. 

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Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

ECOMMERCE CONSULTANCY

They’ve traded online for over 20 years, so we’re pleased to be the go-to ecommerce partner for sleepwear retailer Cyberjammies. From Shopify Plus development to performance marketing and Search Engine Optimisation, it’s been a 360° journey from start to finish.

Service Length

5

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

ECOMMERCE CONSULTANCY

Bursting with creativity. From performance marketing to Shopify website development - we’re the trusted ecommerce partner of tattoo-inspired fashion brand High Dive Apparel.

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Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

With services spanning UX & UI design to push notification strategy, Cake Agency has been the driving force behind the mobile app of fashion brand Distrubia.

Service Length

2

+ YEARS

MOBILE APP

We’ve been working with rock N’ roll-inspired fashion brand OTHER for multiple years. We’ve built them a new Shopify Plus website, have been leading the charge on performance marketing, and have become their trusted partner in ecommerce along the way.

Service Length

2

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

ECOMMERCE CONSULTANCY

Starting with an ecommerce platform migration and staying with us ever since, we’re proud to be the pioneering ecommerce partner of London-based Bakery Chain, Konditor. 

Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

We've gone from building the brand foundations to pushing a loyalty program live, and have loved every minute. We’re proud to be the ecommerce partner for Aran Woollen Mills - and have been since they established their consumer business in 2021. 

Service Length

4

+ YEARS

ECOMMERCE CONSULTANCY

SHOPIFY DEVELOPMENT

PAID ADVERTISING

Green Sheep Group are a designer of innovative, award-winning sleep accessories for newborns and parents. We’ve been their go-to ecommerce partner and have developed multiple custom-built Shopify Plus websites.

Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

MEET THE TEAM

OUR MARKETING TEAM

Katie Underwood, Marketing Director
KATIE

MARKETING DIRECTOR

Liberty Mason, Account Manager
LIBERTY

ACCOUNT MANAGER

Henry McNab, Marketing Account Manager
HENRY

MARKETING ACCOUNT MANAGER

Gourav Kumar, Senior Performance Executive
GOURAV

Senior Performance Executive

Anneliese Smith, Creative Marketing Executive
ANNELIESE

CREATIVE MARKETING EXECUTIVE

Eashvar Chima, Junior Marketing Executive
EASHVAR

Junior Marketing Executive

Jayke O'Malley, Junior Marketing Executive
JAYKE

Junior Marketing Executive

Owen Timmins, Brand Marketing Executive
OWEN

BRAND MARKETING EXECUTIVE

Candace Campbell, Performance Marketing Manager
CANDACE

PERFORMANCE MARKETING MANAGER

Gabby Lopez, Senior Account Manager
GABBY

SENIOR ACOUNT MANAGER

We collaborate with a curated network of best-in-class technology partners to deliver exceptional results for your online store. From seamless integrations to cutting-edge tools, our partnerships ensure you have the innovation and expertise needed to scale, optimise, and thrive in the competitive ecommerce landscape.

A POWERHOUSE OF PARTNERS TO SUPERCHARGE YOUR STORE

FREQUENTLY ASKED QUESTIONS

WHAT IS AN ECOMMERCE MARKETING AGENCY?
WHAT SERVICES DOES AN ECOMMERCE MARKETING AGENCY OFFER?
HOW DOES AN ECOMMERCE MARKETING AGENCY MEASURE THE SUCCESS OF MARKETING CAMPAIGNS?
HOW LONG DOES IT TAKE TO SEE RESULTS FROM ECOMMERCE MARKETING CAMPAIGNS?
CAN AN ECOMMERCE MARKETING AGENCY HELP WITH MY SHOPIFY STORE SPECIFICALLY?