ECOMMERCE MARKETING AGENCY

MAKING THE DATA-DRIVEN DECISIONS THAT EMPOWER ECOMMERCE BUSINESSES TO GROW STRATEGICALLY AND SUSTAINABLY.

£7.3M

MEDIA SPEND iN 2025

9.8

AVERAGE NPS SCORE

11

DEDICATED TEAM MEMBERS

PROVEN CAMPAIGNS, PINPOINT MESSAGING, AND CRYSTAL-CLEAR REPORTING ALL BACKED BY THE NUMBERS THAT ACTUALLY POWER YOUR BUSINESS.

Nothing in ecommerce exists in isolation, and nowhere is that more true than in the world of ecommerce marketing.

Your online store and your brand play a huge part in the success of your marketing, and our ecommerce marketing agency team is made up of experts who understand their importance too.

Everything we do is backed by data. We know how to get under the hood of your business and understand how it operates, not just boost your ROAS.

A full-funnel ecommerce marketing services strategy means that you aren't just getting a consistent flow of customers through the door, but that you invite them to come back again and again. Building you a consistent revenue stream that you can rely on.

As a leading ecommerce agency in the UK, we've got a proven track record of delivering holistic results for ecommerce brands. Our services include SEO, paid media, content marketing, CRO, and intelligent analytics for brands of all shapes and sizes. Let us do the same for you.

RETAIL THINKING BAKED IN //

RETAIL THINKING BAKED IN //

RETAIL THINKING BAKED IN //

RETAIL THINKING BAKED IN //

OUR ECOMMERCE MARKETING SERVICES

PERFORMANCE MARKETING

Our approach to performance marketing is integrated within the ecommerce lifecycle. Our full-funnel approach means every touchpoint lands in front of a customer at the right place and the right time. We can act as your performance marketing agency with tried-and-tested strategies across Meta, Google, and TikTok ads.

PAID SOCIAL

Attention-capturing, flexible, and infinitely scalable. We're an experienced paid social agency, and our paid social campaigns are the driving force behind the leading brands in the ecommerce industry.

PAID SEARCH

High octane and always evolving. From search campaigns to shopping campaigns, our paid search offering boosts visibility and drives revenue for your ecommerce business.

SEO

SEO is the most tried and trusted method to getting your brand in front of potential customers. Working as your SEO agency, our strategies will drive sustainable, organic growth - getting your name out there without you having to pay the price.

CRM & EMAIL

Whether it's reducing abandoned carts or amplifying your message, our status as Klaviyo Gold partners means we know how to get the most out of your communications with your email subscribers as an ecommerce email marketing agency.

LOYALTY MARKETING

Getting customers to the checkout should not be your end goal. If a customer has purchased once, they have the ability to become a loyal, repeat customer for your business. As an award-winning loyalty marketing agency, we know that loyalty programs can consistently drive revenue, at no extra cost.

GROSS DEMAND PLAN

Knowledge is power. Get some. The Gross Demand Plan™ is a retail management tool designed to take the guesswork out of growth by linking key ecommerce metrics with financial planning.

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Ecommerce marketing campaign visuals
Ecommerce marketing campaign visuals
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WHY CHOOSE CAKE AS YOUR ECOMMERCE MARKETING AGENCY?

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DRIVEN BY DATA

We take the guesswork out of growth. Every metric we value connects directly to profitability, ensuring the results we chase are the results that actually scale your brand. No vanity wins, just sustainable growth backed by real numbers.

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WE CAN FLEX TO SUIT YOUR NEEDS

We’re on the pulse. We stay on top of the trends and algorithm changes to support your growth year-round. With a team as multi-disciplinary as ours, regardless of what needs to be done to get in front of your potential customers, we adapt our offering to suit your goals and navigate the ever-changing ecommerce marketing landscape.

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ECOMMERCE-FIRST MENTALITY

We look beyond channels, instead focusing on your entire ecommerce ecosystem. We look at your inventory, user journey, and more. Because great ecommerce marketing means nothing if your store isn't converting. We know exactly what needs to be done to make sure every aspect of your business works.

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WE'VE GOT ALL OF THE TOOLS YOU NEED

For ecommerce marketing to be at its most effective, it requires seamless execution across all channels. That’s why our ecommerce marketing experts, designers, copywriters, and developers collaborate daily. There’s zero friction between strategy and execution, making sure your ecommerce marketing strategy clears all hurdles.

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FASHION SPECIALISTS

Some of our strongest, longest-standing partnerships have been with fashion ecommerce brands - from Killstar to High Dive Apparel to OTHER. We understand the unique demands of fashion retail: seasonal drops, fast-moving trend cycles, and building loyal communities around brand identity. As a trusted fashion ecommerce agency, we bring that specialist experience to every campaign.

LATEST PROJECTS

VIEW CASE STUDIES

LOWER COST PER CLICK, INCREASED REACH | LUKE 1977

GOOGLE ADS

Luke 1977

150% INCREASE IN MONTHLY REVENUE | OTHER

ECOMMERCE CONSULTANCY

OTHER

A CUSTOM LOYALTY PROGRAM | P&CO

LOYALTY MARKETING

P&Co

VIEW CASE STUDIES

[ BLOG ]

NEWS & INSIGHTS

View All Articles

View All insights

Ecommerce Marketing in 2026. The Tactics You Need to Grow

OWEN TIMMINS

Read Article

What is Ecommerce Marketing? 10 Tips for Your Brand

OWEN TIMMINS

Read Article

OUR SUCCESS STORIES

Whether it’s effectively scaling performance marketing spend, building an ecommerce mobile app, or building Shopify Plus sites built for the future - fashion brand P&Co has trusted Cake Agency as their ecommerce partner since 2019.

Service Length

7

+ YEARS

ECOMMERCE CONSULTANCY

SHOPIFY DEVELOPMENT

MOBILE APP

PAID ADVERTISING

From SEO strategy and paid social media to brand positioning and ecommerce consultancy, Killstar has trusted Cake Agency as their ecommerce partner since 2024.

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Service Length

1

+ YEARS

ECOMMERCE CONSULTANCY

PAID ADVERTISING

SHOPIFY DEVELOPMENT

Email marketing, paid social media, and Shopify Plus website development. Founded in the West Midlands just like us, it’s a joy to be LUKE 1977’s trusted ecommerce partner. 

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Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

ECOMMERCE CONSULTANCY

They’ve traded online for over 20 years, so we’re pleased to be the go-to ecommerce partner for sleepwear retailer Cyberjammies. From Shopify Plus development to performance marketing and Search Engine Optimisation, it’s been a 360° journey from start to finish.

Service Length

5

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

ECOMMERCE CONSULTANCY

Bursting with creativity. From performance marketing to Shopify website development - we’re the trusted ecommerce partner of tattoo-inspired fashion brand High Dive Apparel.

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Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

With services spanning UX & UI design to push notification strategy, Cake Agency has been the driving force behind the mobile app of fashion brand Distrubia.

Service Length

2

+ YEARS

MOBILE APP

We’ve been working with rock N’ roll-inspired fashion brand OTHER for multiple years. We’ve built them a new Shopify Plus website, have been leading the charge on performance marketing, and have become their trusted partner in ecommerce along the way.

Service Length

2

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

ECOMMERCE CONSULTANCY

Starting with an ecommerce platform migration and staying with us ever since, we’re proud to be the pioneering ecommerce partner of London-based Bakery Chain, Konditor. 

Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

PAID ADVERTISING

We've gone from building the brand foundations to pushing a loyalty program live, and have loved every minute. We’re proud to be the ecommerce partner for Aran Woollen Mills - and have been since they established their consumer business in 2021. 

Service Length

4

+ YEARS

ECOMMERCE CONSULTANCY

SHOPIFY DEVELOPMENT

PAID ADVERTISING

Green Sheep Group are a designer of innovative, award-winning sleep accessories for newborns and parents. We’ve been their go-to ecommerce partner and have developed multiple custom-built Shopify Plus websites.

Service Length

3

+ YEARS

SHOPIFY DEVELOPMENT

MEET THE TEAM

OUR DIGITAL MARKETING TEAM

KATIE

MARKETING DIRECTOR

Liberty Mason, Account Manager
LIBERTY

ACCOUNT MANAGER

HENRY

MARKETING ACCOUNT MANAGER

Gourav Kumar, Senior Performance Executive
GOURAV

Paid Social Manager

Eashvar Chima, Junior Marketing Executive
EASHVAR

Marketing Account Executive

Jayke O'Malley, Junior Marketing Executive
JAYKE

Junior Marketing Executive

OWEN

BRAND MARKETING EXECUTIVE

Candace Campbell, Performance Marketing Manager
CANDACE

PERFORMANCE MARKETING MANAGER

GABBY

SENIOR ACCOUNT MANAGER

Chloe

Marketing Executive

FREQUENTLY ASKED QUESTIONS

WHAT IS AN ECOMMERCE MARKETING AGENCY?
WHAT SERVICES DOES AN ECOMMERCE MARKETING AGENCY OFFER?
HOW DO WE MEASURE THE SUCCESS OF ECOMMERCE MARKETING CAMPAIGNS?
WHEN WILL I SEE RESULTS FROM ECOMMERCE MARKETING CAMPAIGNS?
CAN AN ECOMMERCE MARKETING AGENCY HELP WITH MY SHOPIFY STORE?
Who is the best ecommerce agency for fashion brands?

Cake Agency is an ecommerce marketing agency built on lived experience building and growing ecommerce businesses. It’s why we bring SEO, performance marketing, email marketing, and loyalty marketing together under one roof, so every channel supports the next rather than competing for the same customer.

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As a digital ecommerce agency with decades of hands-on experience, we believe the best approach is to manage the whole customer journey, not just the channels that are easiest to report on. After all, in the world of ecommerce, nothing exists in isolation, so why should your agency report as such?
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We've delivered ecommerce marketing results for iconic brands including Killstar, Luke 1977, and P&Co, building strategies shaped around each brand's specific growth stage rather than a one-size-fits-all approach.
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If your marketing channels aren't pulling together, get in touch with our ecommerce agency team and let's discuss your path to growth.