BUILDING A MOBILE APP FOR 120,000 AVID FANS | DISTURBIA

From the offset, it was established that providing customers with a great user experience should be at the forefront of our efforts, however, that this should not detract from the app, primarily, being a shopping experience. Similarly, as we had not worked with Disturbia previously, it was essential that we could digest, understand, and relay their values - in a new platform built for mobile. 

Regularly adding new products to a brand’s catalogue is the norm for fashion brands, and Disturbia is no different, frequently adding new collections throughout the year. This meant that the app’s content management system had to be built in a way that allowed the merchant to quickly and easily make updates to their collections, push notifications, and front-end app content as required. Therefore we decided to build the app's content management system right into their ecommerce platform, to give them full control with minimal friction.

Primarily, the challenge was finding a balance between creating an enjoyable experience for Disturbia’s core customers, and ensuring that the app provided Disturbia with a return on investment.

An app built for continuous development

When we began working on the app’s UI design, we made heavy use of Disturbia’s existing brand assets and imagery. These are the beating heart of the brand’s online store, and they streamlined the process of mapping out and wireframing the new mobile store.

This meant that the bulk of the work lay in implementing the functions that would elevate the experience of shopping on the app above shopping on the website. This included linking customer’s account data between the browser and app storefronts so that information could be saved across platforms. 

Conditional push notifications were implemented to ensure that dedicated customers were being notified of new collections, sales, and deals as they went live. 

Equally, in addition to the product library, there were a number of well-tried services from Disturbia’s existing online store that would need to be implemented into the app too. For example: their loyalty program, size guide, and their product reviews platform, each of which had proved useful to customers shopping on browsers. And so, we would be certain to build them into their new app too.

Just like our app build for P&Co, two unique storefronts were built into the same app to serve different geographic markets. Leading on from this, we needed to adapt to the different markets that the app serviced, and translate individual pieces of content to cater to the different regional considerations for shipping or returns.