BRAND MARKETING EXECUTIVE
Owen has seen every side of the marketing industry on his way to joining Cake, be it sales, social media, or PR, and has garnered skills from each along the way. As our brand marketing executive, Owen heads up the marketing efforts for the Cake Agency brand, but lends his skillset to client work where needed.
As big of an appreciator of work as he is a creator, Owen jumps headfirst into whatever brand or industry he may be working in, to unpack what gives it its sense of identity, and what makes it tick.
With the amount of consistent work that this required from team members across Cake, seeing our efforts bear fruit was really rewarding. To compare where Cyberjammies were before we started working with them to where they are today is night and day, and makes me excited to see what comes next.
Read the full Cyberjammies SEO case study.
I think everyone involved in this project would say that it was just a super enjoyable one from start to finish. Tone of voice is not something that all brands prioritise, so getting to work on a tone of voice guide for such a fun brand - who really benefited from it - was great.
An overall wonderful opportunity to bring a brand’s messaging to life, and the before and after really makes me smile.
Read the full Arrow Gift Co. case study.
Working on Surprise Shirts was a bit of a full circle moment for me, as I actually went to school with the founder.
Surprise Shirts already had a great tone of voice, but expanding on it and putting it in writing really lifts the whole site, and I think the messaging is one of the strongest elements of the new brand too.
Read the full Surprise Shirts case study.
Despite only assisting on the messaging for this project, it was a joy to watch unfold.
When the team were asked to turn off all ads immediately - it’s one of my most memorable moments working at Cake.
Read the full Konditor case study.
Watching this take form, all the way from before the brand had a logo to them having a full website, was so much fun to manage. Boxeroo were really responsive and knew exactly what they wanted, leaving our design and development teams to really take charge.
Read the full Boxeroo case study.
We're always on the lookout for creative thinkers, problem-solvers, and ambitious minds who just get it. If you're looking to work at a place where great work meets great people, check out our open roles and see if there's a spot for you at Cake.
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